|
The Prairie market includes Alberta, Saskatchewan, Manitoba and the Northwest Territories. Labatt’s brewery in this region is located in Edmonton, Alberta and was opened in 1964. Brands brewed at the Edmonton brewery include Labatt Blue, Labatt Lite, Club, Labatt Ice, Budweiser, Bud Light, Labatt Genuine Draft, Wildcat, Wildcat Strong and Lucky Lager.
| • |
The brewery has produced a number of firsts, including the first Canadian-brewed American beer (Budweiser in 1980) and the first packaged draft in Canada (Labatt Genuine Draft in 1992). |
| • |
When Labatt introduced its Pilsner Lager in Manitoba in the late 1950s, the community nicknamed the beer "Blue" for the color of its label and for Labatt's support of Winnipeg's Canadian Football League (CFL) franchise – the Blue Bombers. The nickname stuck and by 1980, Labatt Blue became a well-recognized brand in Canada.
|
Community Initiatives
Labatt supports a variety of community organizations and activities including, for example:
| • |
With its strong heritage and ties to the community, Labatt continues to support the Winnipeg Blue Bombers football team in Manitoba. |
| • |
As the main sponsor of the Calgary Stampede in Alberta, Labatt also supports several charity events during the Stampede including the Ranchman’s Renegades Charity Bullbustin’ Event which benefits Project Warmth Society of Alberta, a registered charity that assists the homeless and underprivileged. |
|
|
|
