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| Labatt – brewers of Québec’s favourite beer
Labatt’s beer has been available in Québec since 1878, when the company established a small facility in Montréal. Today, Labatt brews Québec’s favourite beer, Labatt Bleue, and operates 45 distribution centres across the province.
History/Highlights
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Labatt’s Québec operations originated in 1878 when a small distribution centre was opened in east-end Montréal to handle beer produced at the company’s London brewery.
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As the population grew, so did the popularity of Labatt beer across the province. In 1956, Labatt opened its Ville LaSalle brewery near Montréal. The LaSalle brewery is the largest facility of its kind in Canada with 5 production lines.
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Brands
The LaSalle brewery brews Labatt Bleue, Québec’s most popular brew, as well as Bleue Légère, Bleue Dry, Budweiser, Bud Light, John Labatt Classique, the Wildcat family which includes Wildcat, Wildcat Forte, Wildcat Dry and Wildcat Légère, 50 and Labatt .5.
Community
Initiatives
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For several years now, Labatt has been involved in many local sports and cultural events in Québec. |
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Major events include the Grand Prix du Canada, Quebec's most prestigious automobile race, the Montreal comedy festival "Just for Laughs," the "Feux du Casino" fireworks display in Hull, the Festival International Maximum Blues in Carleton, the Festival International Rythme du monde in the Saguenay region, the Old Port of Montreal and the Old Port of Chicoutimi. |
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In addition, Labatt is proud of its association with college football through its sponsorship of the Université de Montréal Carabins, the Université de Laval à Québec Rouge et Or, and the Université de Sherbrooke Vert et Or football teams. Labatt also supports Major Junior Hockey through its sponsorships of the Québec Remparts, the Hull Olympiques, and the Victoriaville Tigres. |
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Labatt was a major sponsor of the 2006 Outgames where 16,000 athletes participated in sports and cultural events. |
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