Global Privacy Policy – Labatt Brewing Company Limited

Last updated: March 1, 2020

Thank you for visiting our website, mobile website, or mobile application (“app”) (collectively, the "Platform").

Labatt Brewing Company Limited, Anheuser-Busch InBev and our subsidiary and affiliated entities, which include different brands, (“we”, “us” or “our”) value and respect your privacy. This Privacy Policy describes how our brands collect, use, disclose and protect information when you visit or use our Platform, or otherwise interact with us.

A list of our brands that are responsible for the collection, use and disclosure of personal information subject to this Privacy Policy can be found here.

Intended for Adults

The Platform is not directed to, and we do not knowingly collect personal information from, persons under the age of majority in their jurisdiction of residence. If you are under the age of majority and have entered this Platform by providing a false date of birth, you must immediately leave this Platform. Under no circumstances may you use this Platform or submit personal information to us if you are under the age of majority.

Collection and Use of Personal Information

Below are examples of how we collect and use personal information on our Platform.


How We Share Your Information

We do not sell, rent or disclose your personal information to third parties without your consent, except as described below or as required or permitted by applicable law.

Your Choices

You Have Certain Choices About How We Use Your Information

You Can Control Tracking Tools and Third-Party Advertising

We may use third-party companies and/or media partners that use their own tracking technologies (including cookies and pixel tags) to serve ads on our Platform and/or on the sites on which we advertise. We and these third-party companies display interest-based advertising using information gathered about you over time across multiple or other platforms. In the course of serving advertisements, these companies may place or recognize a unique cookie on your browser. In addition, we may use web beacons provided by third-party advertising companies to help manage our online advertising. These web beacons enable us to recognize a browser's cookie when a browser visits this Platform to learn which advertisements bring users to our Platform. These companies may collect information about your activity on our Platform and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns.

To learn more about your choices and how to opt out of this type of advertising, please visit the Cookie Settings hyperlink available on our Platform and utilize the choices and settings available through your device or browser. Alternatively you can email us at with any questions about your cookie preferences.

These choices will apply to data collected from other browsers or devices for use on this device for interest-based advertising and other applicable uses.  Certain choices you make may be browser-specific and/or device-specific. Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on information about you and may therefore be less relevant to you and your interests.

To successfully opt-out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt-out, if you delete your browser’s saved cookies, you will need to opt-out again.

Opting Out of Receiving our Emails

To stop receiving our marketing emails, email us at or click on the link provided at the bottom of each email communication. Even if you opt-out of receiving marketing communications, we will still send you messages about your questions and purchases.

You can control tools on your mobile devices

For example, you can turn off push notifications from within a mobile app.

Linked Sites

Our Platform may contain links to other websites, including social media sites, which may have privacy policies that differ from our own. We are not responsible for the collection, use or disclosure of information collected through third-party websites and expressly disclaim any liability related to such collection, use or disclosure. We are not responsible for any information or content contained on such sites. Links to other websites are provided solely as a convenience. Your browsing, use and interaction on any other websites, including websites which have a link to the Platform, are subject to that website’s own rules and policies. Please review the privacy policy posted on any website that you may access through, or which links to the Platform.

Please note that if you provide information to us via a social media site or participate in a social media site linked to the Platform, you consent to our use of your information for any reason as if it were submitted to us directly via the Platform.

Security Procedures and Retention

We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.

We have record retention processes designed to retain personal information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.

Changes and Updates to the Privacy Policy

From time to time, we may revise the Privacy Policy. To help you stay current of any changes, we may take one or more of the following steps: (1) we note the date the Privacy Policy was last updated above, and (2) when we make a material change to the Privacy Policy, we may post announcements of such changes on the homepage of the Platform next to the link to this Privacy Policy. Your use of the Platform following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically. If we are required by law to obtain your express consent for any changes to the Privacy Policy, then we will make a commercially reasonable attempt to obtain your consent before implementing such revisions.

Mobile Applications

From time to time, we may offer certain mobile apps, including iOS applications ("Apps"), for download. We will use commercially reasonable efforts, given the limitations imposed upon us by third party providers such as Apple Inc. and Google Inc., to clearly disclose what, if any information is collected by the particular App, how it is used, and with whom it is shared. Please note, certain practices are outside of our control, for example, tracking by Google, Inc., Apple, Inc., or your third party telecommunications carrier. We are not responsible for the actions of third parties. You should always read and understand the policies of any third party provider, such as Google with respect to Android apps and Apple with respect to IOS apps, and your wireless carrier, before making any purchase or downloading any app.

Contact Us

If you have any questions or comments about this Privacy Policy or the manner in which we or our service providers treat your personal information, or to request access to your personal information in our records, please contact us at:

Privacy Officer
Labatt Brewing Company Limited
207 Queens Quay W, Suite 299, Toronto, ON M5J 1A7